How to Format Your Sales Page Legally - Solivagant Legal %

LEGAL

How to Format Your Sales Page Legally

July 25, 2023

…plus <8 hours left to grab the free Enlightened CEO Bundle!
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Hope you’re having a great week!

Quick post today as I continue my “Launching Legally” series on Instagram. Would definitely recommend following along; I’m showcasing launches done right (and wrong 😬) by walking through different sales pages for group programs, courses, events, and digital products. You can watch yesterday’s rundown of a checkout for an event here 👇

 

In a nutshell, if you’re not having buyers individually sign contracts, your checkout needs 4 key elements:

  1. Lawyer-drafted Privacy Policy in the footer of your sales page. Any time you’re collecting personal information, you need a compliant Privacy Policy. It’s the law, regardless of where you are in the world. Ours is compliant with all global data privacy laws.
  2. Lawyer-drafted contract specific to what you’re selling linked in your footer as “Your Program or Course Name + Terms of Use”: Group Program? Mastermind? Online course? This puts buyers on notice of your contract terms before they even start the checkout process.
  3. Checkbox buyers have to click to agree to your contract terms before completing their purchase: This is usually stated as
    ☑️ (they click the check box) “I agree to the Terms of Use.” It’s very important that they affirmatively acknowledge the Terms and click to agree.
  4. Your contract also in the checkbox text: In addition to dropping your Terms of Use into sales or webpage footer, you need to either copy and paste it into the box where the checkbox and statement are, or, hyperlink it to “Terms of Use” in the statement “I agree to the Terms of Use.” This is very important as their click binds them to your Terms, but the more places you can put them on notice of your terms on your sales page, the better. If you have space limitations and/or can’t hyperlink, a workaround is to drop your Terms of Use into a Google Doc set to view-only (uneditable) so that if someone were to click the hyperlinked text “Terms of Use” it would take them to your uneditable Google Doc with your contract.
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Much easier to show you (see the video and tune into the IG series for more examples this week and next!) but hopefully that helps! If you have any questions, feel free to message me via the Contact form at the bottom of this page.

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Also, don’t forget the Enlightened CEO Business Bundle, available for free for <8 hours!! An incredible collection of strategies, sequences, workshops, webinars (my legal webinar walking you through contracts, policies, what to know about hiring, trademarks, and preventing issues like early cancellation requests and default payments is included) from 18 different business owners.

 

Have a great week!

x,
Mairin