Post by Mairin Van Shura | Solivagant Legal
I’m privileged to work with incredible clients across many industries. Not only do I have the opportunity to help my clients protect their businesses, create more freedom, and build sustainable wealth, I also learn a ton from them. Sharing some tips from my high earner clients below, but first:
What’s New:
Fractional General Counsel Services
Fractional General Counsel Services: a complete legal system. With FGC, you’ll have an experienced business lawyer inside your company for a focused day, week, or month. If we have worked together on trademarks or custom contracts, this is the next level: contracts refreshed, trademark portfolio check and filings, policy and compliance audit, ready-to-send language for client issues, and a 6-12 month road map. For month-long engagements (and week engagements depending on what you already have in place), we’ll brainstorm and build out new revenue plays like licensing, franchising, and partnerships. Details and application link here!
Break Free with Mairin Instagram and Podcast
If you’ve struggled with depression or anxiety (and what entrepreneur hasn’t at least a bit at some point), or if you just want tips on shifting your state and creating true freedom in your life, you might really like this. To me, freedom is a mental job.™️ You can quit your soul-sucking 9-5, leave a dead-end relationship, move across the world, start a business…all of which I’ve done…but if you don’t break free of the prison of your mind and matrix programming, you’ll recreate the same patterns and run the same programs. I’m sharing my journey with depression and anxiety, how I got off of meds 3 years ago after 17 years on, all of the unconventional things I’ve done to heal (from 🍄 to 🐸 to ketamine), and the daily practices I use to shift my state and dig myself out of a hole when I need to. Would love to have you follow along! Podcast coming later this month.
Back to my 8 figure clients. Besides the practical tips below, the one thing I’d love for you to take from this is that while my wealthiest clients are brilliant and hard-working, from what I can glean, the beliefs and behaviors that have helped them achieve big success aren’t anything that you can’t cultivate, too. They’d tell you that themselves.
1. Idea to execution is FAST.
This has been a great lesson for me. These clients will have a brain wave, think on it a bit, and then immediately move into execution (after first checking in with me 😉 See below). Contrast this with when I or a lot of business owners I know have a great idea. We’ll get excited, ruminate on it a little bit, maybe even take the first step to actualizing it, but then get sidetracked with another project, bogged down with the tech or who we have to hire to build it out, and/or immediately doubt whether the ROI is worth it. Granted, it’s easier to execute on ideas when you have a full team at your disposal, but it’s worth taking a step back and thinking about some of those ideas you’ve had that you may have parked for the wrong reasons.
2. They don’t fear failure to the same extent that most do.
Also a great lesson. Two clients in particular I’m thinking of are great at this. They have a different relationship to failure. To them, it’s all just information. If something flops, it’s an opportunity for clarity and improvement. It’s a mental shift: playing to win, or at least learn, versus playing not to lose.
3. They make decisions based on value, not price.
To these clients, time is often literally money. They are not price shopping. They want the best, and they want the path that takes the least of their time. If these are the type of clients you hope to work with, a lesson here is to package and price for outcomes and time saved, not hours. Offer a flagship package with a fixed scope, a clear timeline, one point of contact, and minimal meetings. Spell out the result and how many hours you take off their plate.
4. Legal is a part of every decision (you knew this one was coming 😉)
Legal isn’t an afterthought, something they only consider when they have an issue with a client. Legal is part of their strategy from the beginning:
Trademarks/IP
- They’ve trademarked their brand and every offer. As soon as they have a new product or service they’re launching, we work together on the name they’re considering, assessing the likelihood of successful trademark registration, and we file an intent-to-use application, before they’ve even fully built out the offer. This protects the name of their offer before they start using it.
- To these clients, trademarks aren’t just IP protection, they’re assets. They know that having trademarks allows them to license their offers, take on investors if they choose, and/or prepare for acquisition. Several of my most successful clients are building toward acquisition. That means they’re creating a business that is investor-ready, with clear IP ownership and brand protection in place. Investors and buyers aren’t interested in businesses built on rented property.
Contracts
- Contracts are tight and tailored and revised and updated semiannually or whenever there’s a big change. These contracts aren’t just signed and stored. They’re working documents supporting enforceable payment timelines, firm boundaries, and built-in consequences when terms aren’t met.
Legal Audit
- I’ve done a full audit of their business, from their policies and SOPs, to their entity foundation, to contractors and employees, to, in some cases, their insurance coverage.
- We’ve reviewed how clients are onboarded, how payments are collected, how refunds and reschedules are handled, and how subcontractors are utilized. Legal audits tighten up internal workflows, close compliance gaps, and help improve systems. They’re not wasting time chasing money or enforcing boundaries. We’ve eliminated the friction points that drag down most businesses, and it shows in their bottom line.
Bottom line for you: you can start operating like an 8-figure CEO at any stage. A good start at a lower price point is my contract templates and trademarking your brand.
For founders who want white-glove execution, I offer Fractional General Counsel services by application. Please explore more here! 👉 Start here
You deserve to grow with confidence and peace of mind. Questions? Feel free to reach out via our Contact Us form.